Abstract
Clear communication of value is one of the most fundamental strategies of commerce. Listen to Andy Grove, CEO of Intel: “First, you have to start with a better product. Second, it has to be better in a way your customers can appreciate. And third, your customers have to know it’s a better product in a way they can appreciate.”
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© 1994 Springer Science+Business Media New York
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Lundquist, G.M. (1994). Defining Value. In: Kassicieh, S.K., Radosevich, H.R. (eds) From Lab to Market. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-1143-8_33
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DOI: https://doi.org/10.1007/978-1-4899-1143-8_33
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4899-1145-2
Online ISBN: 978-1-4899-1143-8
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