The Marketing of Professional Health-Care Services

  • Wade Lancaster
Part of the Springer Series in Rehabilitation and Health book series (SSRH)

Abstract

Revolution is changing the American health-care system. Changes taking place are unquestionably some of the most dramatic in the history of American health care. Impact of the trends now affecting the health-care system undoubtedly will influence structure and functioning of the system well into the 21st century.

Keywords

Nursing Home Marketing Strategy Marketing Effort Target Market Personal Selling 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1995

Authors and Affiliations

  • Wade Lancaster
    • 1
  1. 1.Health Sciences CenterUniversity of VirginiaCharlottesvilleUSA

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