How the Popular Press and Media Influence Scientific Interpretations and Public Opinion
Scientists and engineers tend to think of publication in terms of refereed journals. The editor of such a journal typically sends the manuscript to two or more referees. The referees, who are, theoretically, impartial experts in the field, evaluate the manuscript to determine if it is worthy of publication in the journal. The principal reasons for rejection are lack of originality and/or inappropriate methods and/or interpretations. If the referees recommend rejection, they must explain the problems with the manuscript and/or the experiment(s). The authors have an opportunity to respond to the criticisms and resubmit the manuscript.
KeywordsPrint Medium Popular Medium Trade Book Editorial Content Selling Periodical
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