Attitudes as Knowledge Structures
The notion of attitude has been among the most central and influential constructs in contemporary social psychology. Writing in 1935, Allport called attitude a “most distinctive and indispensable concept.” Ever since, active interest in attitudinal phenomena has been represented in the social cognitive literature, and recent literature reviews (cf. Cialdini, Petty, and Cacioppo, 1981; Cooper and Croyle, 1984) attest that attitude research today is among the most vital areas of inquiry in social psychology.
KeywordsAttitude Change Behavioral Intention Knowledge Structure Attitude Object Epistemic Authority
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