The Influence of Societal Culture on Corporate Culture, Business Strategy, and Performance in the International Airline Industry

  • Durhane Wong-Rieger
  • Fritz Rieger


Culture is defined as the agreed upon set of values, norms, and behaviors shared by the members of a particular social group (Segali, 1979; see also Adler, Doktor, and Redding, Chapter 2). Organizations exist in at least three different types of cultures: societal, industry, and corporate. The purpose of this study is to examine the influence of these cultures on the operating strategies and policies of international airlines.


Total Asset Risk Orientation Corporate Culture Operating Margin Industry Culture 
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Copyright information

© Springer Science+Business Media New York 1989

Authors and Affiliations

  • Durhane Wong-Rieger
    • 1
  • Fritz Rieger
    • 1
  1. 1.Department of ManagementUniversity of WindsorWindsorCanada

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