Abstract
Culture is defined as the agreed upon set of values, norms, and behaviors shared by the members of a particular social group (Segali, 1979; see also Adler, Doktor, and Redding, Chapter 2). Organizations exist in at least three different types of cultures: societal, industry, and corporate. The purpose of this study is to examine the influence of these cultures on the operating strategies and policies of international airlines.
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Wong-Rieger, D., Rieger, F. (1989). The Influence of Societal Culture on Corporate Culture, Business Strategy, and Performance in the International Airline Industry. In: Osigweh, C.A.B. (eds) Organizational Science Abroad. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-0912-1_12
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DOI: https://doi.org/10.1007/978-1-4899-0912-1_12
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