National/Ethnic Images

  • Rogelio Diaz-Guerrero
  • Lorand B. Szalay
Part of the Cognition and Language book series (CALS)


Mental images are selective, affect-laden representations of reality. Whether the mental representations are of concrete objects or of complex events or problems, they are all shaped by the experiences and frame of reference of the observer. Selectivity and subjectivity are natural and intrinsic attributes of human perception. They are the main sources of variations in human behavior. This is the reason that the study of mental images, mental representations, can be so important and valuable. Careful examination of mental representations will reveal not how people actually are but how people tend to see themselves and others. For example, although Americans may not perceive themselves as capitalists or exploiters, people from other countries may see Americans in this light. Culturally widely shared perceptions are potent forces shaping history, frequently more potent than tangible realities. The following results show the culturally shared subjective representations and frames of reference characteristic of Mexicans and Americans.


Mental Representation Mental Image Spanish Language MEXICAN AMERICANS Subjective Representation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 1991

Authors and Affiliations

  • Rogelio Diaz-Guerrero
    • 1
  • Lorand B. Szalay
    • 2
  1. 1.National University of MexicoMexico CityMexico
  2. 2.Institute of Comparative Social and Cultural StudiesChevy ChaseUSA

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