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Health Behavior Research and Communication Campaigns

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Handbook of Health Behavior Research IV

Abstract

Mass media communication campaigns on health topics typically involve the use of television, radio, newspapers, magazines, and other media to convey information or to provide motivation for various actions. Although a large number of such campaigns have been conducted by various governmental, commercial, and voluntary organizations, questions remain about their overall effectiveness and the relative value of their different elements (e.g., Atkin & Arkin, 1990; Brown & Walsh-Childers, 1994; Flay, 1987; Rice & Atkin, 1994; Vingilis & Coultes, 1990; Wallack, Dorfman, Jernigan, & Themba, 1993).

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Authors and Affiliations

  1. Public Communication Resources, 1310 Bolton Road, Pelham Manor, New York, 10803-3602, USA

    James W. Swinehart

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  1. James W. Swinehart
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Editor information

Editors and Affiliations

  1. Kent School of Social Work, University of Louisville, Louisville, Kentucky, 40292, USA

    David S. Gochman

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© 1997 Springer Science+Business Media New York

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Swinehart, J.W. (1997). Health Behavior Research and Communication Campaigns. In: Gochman, D.S. (eds) Handbook of Health Behavior Research IV. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-0484-3_18

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  • DOI: https://doi.org/10.1007/978-1-4899-0484-3_18

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4899-0486-7

  • Online ISBN: 978-1-4899-0484-3

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