Health Behavior Research and Communication Campaigns

  • James W. Swinehart

Abstract

Mass media communication campaigns on health topics typically involve the use of television, radio, newspapers, magazines, and other media to convey information or to provide motivation for various actions. Although a large number of such campaigns have been conducted by various governmental, commercial, and voluntary organizations, questions remain about their overall effectiveness and the relative value of their different elements (e.g., Atkin & Arkin, 1990; Brown & Walsh-Childers, 1994; Flay, 1987; Rice & Atkin, 1994; Vingilis & Coultes, 1990; Wallack, Dorfman, Jernigan, & Themba, 1993).

Keywords

Target Audience Communication Campaign Minnesota Department Public Service Announcement Fear Appeal 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1997

Authors and Affiliations

  • James W. Swinehart
    • 1
  1. 1.Public Communication ResourcesPelham ManorUSA

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