Health Marketing in a Hospital Setting
In recent years, there has been a proliferation of research indicating that the main health problems in the United States today are chronic diseases of regulation, such as coronary heart disease and hypertension, which may be prevented or improved through behavioral treatment of risk factors (e.g., smoking treatment). Partly in response to this growing body of epidemiological and treatment research (Levy & Moskowitz, 1982; Matarazzo & Carmody, 1982; Pomerleau & Brady, 1979) a greater number of medical centers are now acknowledging the need for behavioral medicine services within the confines of the hospital.
KeywordsBehavioral Medicine Referral Rate Smoking Treatment Health Market Marketing Intervention
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