Health Marketing in a Hospital Setting

The Behavioral Medicine Clinic
  • John E. Martin
  • Donald M. Prue


In recent years, there has been a proliferation of research indicating that the main health problems in the United States today are chronic diseases of regulation, such as coronary heart disease and hypertension, which may be prevented or improved through behavioral treatment of risk factors (e.g., smoking treatment). Partly in response to this growing body of epidemiological and treatment research (Levy & Moskowitz, 1982; Matarazzo & Carmody, 1982; Pomerleau & Brady, 1979) a greater number of medical centers are now acknowledging the need for behavioral medicine services within the confines of the hospital.


Behavioral Medicine Referral Rate Smoking Treatment Health Market Marketing Intervention 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 1984

Authors and Affiliations

  • John E. Martin
    • 1
  • Donald M. Prue
    • 1
  1. 1.Veterans Administration Medical CenterJacksonUSA

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