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Marketing Health to Employees

The Johnson & Johnson Live for Life Program
  • Curtis S. Wilbur
  • David Garner

Abstract

A growing consensus within the biomedical, academic, and government communities developed in the late 1970s that individual life-styles were a prominent factor in the major causes of premature death and disability. Smoking, poor diet, lack of regular exercise, and poor stress management were linked to cardiovascular disease and cancer, the cause of 75% of all deaths within the United States. Moreover, preliminary results from such programs as the Stanford Three Community Study and the North Karelia Project suggested that the life-styles of large numbers of people could be altered through community-wide interventions. Clearly, the opportunity existed to prevent or reduce the premature occurrence of life-style disease.

Keywords

Smoking Cessation Health Promotion Program Program Coordinator Management Board Employee Participation 
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References

  1. Campbell, D. T., & Stanley, J. C. Experimental and quasi-experimental designs for research. Chicago: Rand-McNally College Publishing Company, 1963.Google Scholar
  2. Cook, T. D., & Campbell, D. T. The design and conduct of quasi-experiments and true experiments in field settings. In M. D. Dunnette (Ed.), Handbook of industrial and organization psychology. Chicago: Rand-McNally and Company, 1976.Google Scholar

Copyright information

© Springer Science+Business Media New York 1984

Authors and Affiliations

  • Curtis S. Wilbur
    • 1
  • David Garner
    • 1
  1. 1.Live for Life ProgramJohnson & JohnsonNew BrunswickUSA

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