Abstract
Hypertension is one of the most prevalent chronic disease conditions in the United States. Approximately 35 million Americans, about 1 in 6, have high blood pressure that warrants some form of treatment. An additional 25 million are estimated to have borderline high blood pressure that requires medical surveillance. Untreated hypertension is the largest single contributor to stroke and a major contributor to heart disease and kidney failure. It is these complications caused by hypertension rather than hypertension itself that generally results in hospitalization. Hypertension is more common among blacks than whites—about 1 out of 4 blacks has definite high blood pressure, contrasted to 1 in 6 in the general population.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Haines, C., & Ward, G. Recent trends in public knowledge, attitudes and reported behavior with respect to high blood pressure. Public Health Reports, 1981, 96(6), 514–522.
Levy, R., & Ward, G. Hypertension control: A succeeding national effort. Journal of the American Medical Association, 1979, 241(23), 2546.
Report of the Joint National Committee on the Detection, Evaluation, and Treatment of High Blood Pressure: A Cooperative Study. Journal of the American Medical Association, 1977, 237, 255–261.
Ward, G., Testimony before U.S. Senate Committee on Labor and Human Resources, July 16, 1981.
Ward, G. & Johnson, R. Recent trends in hypertension control. Urban Health, 1976, 5(3), 38–39.
Bibliography
Hypertension in adults 25-74 years of age, United States, 1971-1975 (Vital and Health Statistics, Series II, Number 221, Department of Health and Human Services Publication No. [PHS] 81-1671). Washington, D.C.: U.S. Government Printing Office, 1981.
Five-Year Findings of the Hypertension Detection and Follow-up Program. 1. Reduction in Mortality of Persons with High Blood Pressure, Including Mild Hypertension. 2. Mortality by Race-Sex and Age. Journal of the American Medical Association, 1979, 242, 2562-2577.
Proceedings of the conference on the decline in coronary heart disease mortality (USDHEW Publication No. [PHS] 79-1610, National Institutes of Health). Washington, D.C.: U.S. Government Printing Office, 1979.
The public and high blood pressure: Six year followup survey of public knowledge and reported behavior (NIH Publication No. 81-2118). Washington, D.C.: U.S. Government Printing Office, 1981.
Diagnosis and management of hypertension: A nationwide survey of physicians’ knowledge, attitudes and reported behavior (USDHEW Publication No. [NIH] 79-1056). Washington, D.C.: U S. Government Printing Office, 1979.
Apostolides, A. Y., Oberman, A., Kraus, J. F., & Cutter, G. Impact of hypertension information on high blood pressure control between 1973 and 1978. Hypertension, 1980, 2, 708–713.
Frommer, P. L., & Ward, G. W. Achievements and challenges in hypertension control. Public Health Reports, 1982, 97(2), inside cover.
Ward, G. W. Changing trends in hypertension control. Public Health Reports, 1978, 93(1), 31–34.
Ward, G. W. The role of economic utilization and uncertainty. In P. D. Cooper, W. J. Kehoe, P. E. Murphy (Eds.), Marketing and preventive health care: Interdisciplinary and interorganizational perspectives. Chicago: American Marketing Association, 1978.
Ward, G. W. Can preventive health care be marketed? Tailoring prevention to mass media. American Pharmacy, 1979, NS 29(1), 11–13.
Ward, G. W., Morrison, W., & Schreiber, G. Pilot study of health professionals’ awareness of the hypertension information in the mass media they use. Public Health Reports, 1982, 97(2), 113–115.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1984 Springer Science+Business Media New York
About this chapter
Cite this chapter
Ward, G.W. (1984). The National High Blood Pressure Education Program. In: Frederiksen, L.W., Solomon, L.J., Brehony, K.A. (eds) Marketing Health Behavior. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-0366-2_5
Download citation
DOI: https://doi.org/10.1007/978-1-4899-0366-2_5
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4899-0368-6
Online ISBN: 978-1-4899-0366-2
eBook Packages: Springer Book Archive