Skip to main content

The National High Blood Pressure Education Program

An Example of Social Marketing in Action

  • Chapter
Marketing Health Behavior

Abstract

Hypertension is one of the most prevalent chronic disease conditions in the United States. Approximately 35 million Americans, about 1 in 6, have high blood pressure that warrants some form of treatment. An additional 25 million are estimated to have borderline high blood pressure that requires medical surveillance. Untreated hypertension is the largest single contributor to stroke and a major contributor to heart disease and kidney failure. It is these complications caused by hypertension rather than hypertension itself that generally results in hospitalization. Hypertension is more common among blacks than whites—about 1 out of 4 blacks has definite high blood pressure, contrasted to 1 in 6 in the general population.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 16.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Haines, C., & Ward, G. Recent trends in public knowledge, attitudes and reported behavior with respect to high blood pressure. Public Health Reports, 1981, 96(6), 514–522.

    PubMed  Google Scholar 

  • Levy, R., & Ward, G. Hypertension control: A succeeding national effort. Journal of the American Medical Association, 1979, 241(23), 2546.

    Article  PubMed  Google Scholar 

  • Report of the Joint National Committee on the Detection, Evaluation, and Treatment of High Blood Pressure: A Cooperative Study. Journal of the American Medical Association, 1977, 237, 255–261.

    Article  Google Scholar 

  • Ward, G., Testimony before U.S. Senate Committee on Labor and Human Resources, July 16, 1981.

    Google Scholar 

  • Ward, G. & Johnson, R. Recent trends in hypertension control. Urban Health, 1976, 5(3), 38–39.

    PubMed  Google Scholar 

Bibliography

  • Hypertension in adults 25-74 years of age, United States, 1971-1975 (Vital and Health Statistics, Series II, Number 221, Department of Health and Human Services Publication No. [PHS] 81-1671). Washington, D.C.: U.S. Government Printing Office, 1981.

    Google Scholar 

  • Five-Year Findings of the Hypertension Detection and Follow-up Program. 1. Reduction in Mortality of Persons with High Blood Pressure, Including Mild Hypertension. 2. Mortality by Race-Sex and Age. Journal of the American Medical Association, 1979, 242, 2562-2577.

    Google Scholar 

  • Proceedings of the conference on the decline in coronary heart disease mortality (USDHEW Publication No. [PHS] 79-1610, National Institutes of Health). Washington, D.C.: U.S. Government Printing Office, 1979.

    Google Scholar 

  • The public and high blood pressure: Six year followup survey of public knowledge and reported behavior (NIH Publication No. 81-2118). Washington, D.C.: U.S. Government Printing Office, 1981.

    Google Scholar 

  • Diagnosis and management of hypertension: A nationwide survey of physicians’ knowledge, attitudes and reported behavior (USDHEW Publication No. [NIH] 79-1056). Washington, D.C.: U S. Government Printing Office, 1979.

    Google Scholar 

  • Apostolides, A. Y., Oberman, A., Kraus, J. F., & Cutter, G. Impact of hypertension information on high blood pressure control between 1973 and 1978. Hypertension, 1980, 2, 708–713.

    Article  PubMed  Google Scholar 

  • Frommer, P. L., & Ward, G. W. Achievements and challenges in hypertension control. Public Health Reports, 1982, 97(2), inside cover.

    Google Scholar 

  • Ward, G. W. Changing trends in hypertension control. Public Health Reports, 1978, 93(1), 31–34.

    PubMed  Google Scholar 

  • Ward, G. W. The role of economic utilization and uncertainty. In P. D. Cooper, W. J. Kehoe, P. E. Murphy (Eds.), Marketing and preventive health care: Interdisciplinary and interorganizational perspectives. Chicago: American Marketing Association, 1978.

    Google Scholar 

  • Ward, G. W. Can preventive health care be marketed? Tailoring prevention to mass media. American Pharmacy, 1979, NS 29(1), 11–13.

    Google Scholar 

  • Ward, G. W., Morrison, W., & Schreiber, G. Pilot study of health professionals’ awareness of the hypertension information in the mass media they use. Public Health Reports, 1982, 97(2), 113–115.

    PubMed  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 1984 Springer Science+Business Media New York

About this chapter

Cite this chapter

Ward, G.W. (1984). The National High Blood Pressure Education Program. In: Frederiksen, L.W., Solomon, L.J., Brehony, K.A. (eds) Marketing Health Behavior. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-0366-2_5

Download citation

  • DOI: https://doi.org/10.1007/978-1-4899-0366-2_5

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4899-0368-6

  • Online ISBN: 978-1-4899-0366-2

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics