Developing Marketing Programs

  • William D. Novelli


Marketing has been a popular topic among health professionals in recent years. The concept of applying marketing to changing health behaviors among consumers—and professionals—has become almost faddishly popular. A few years ago one health professional said about marketing, “This is just another flash in the pan, like management-by-objectives was a while back. It’ll pass.” Yet, marketing in the health field is more topical today than ever, and it promises to continue to grow in interest in the foreseeable future.


Health Behavior Change Marketing Effort Product Concept Marketing Program Market Definition 
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Copyright information

© Springer Science+Business Media New York 1984

Authors and Affiliations

  • William D. Novelli
    • 1
  1. 1.Porter, Novelli & AssociatesNWUSA

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