Analyzing Markets

  • Patrick E. Murphy


Organizations using social marketing techniques in the health field need to understand how to analyze their markets. The essential components of this market analysis are often regarded as the foundations upon which successful marketing programs are built. For example, to meet the needs of potential customers (clients) of a high blood pressure program adequately, some important information about the market must be gathered through research. It is widely known that certain individuals are more susceptible to high blood pressure than others. Through the process of market segmentation, these people can be isolated and a campaign directed toward them.


High Blood Pressure Sampling Plan Marketing Research Market Segmentation Marketing Program 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 1984

Authors and Affiliations

  • Patrick E. Murphy
    • 1
  1. 1.Department of MarketingMarquette UniversityMilwaukeeUSA

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