Abstract
Several factors are said to be related to color preference: age, sex, and geographical area of residence. Although there have been numerous studies of age and sex differences in color preference, very few have concentrated on geographical regions, especially from a cross-cultural perspective.
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© 1997 Springer Science+Business Media New York
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Soma, I., Saito, M. (1997). Cross-Cultural Survey on Color Preferences in Three Asian Cities. In: Wapner, S., Demick, J., Yamamoto, T., Takahashi, T. (eds) Handbook of Japan-United States Environment-Behavior Research. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-0286-3_8
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DOI: https://doi.org/10.1007/978-1-4899-0286-3_8
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