Cross-Cultural Survey on Color Preferences in Three Asian Cities

Comparisons among Tokyo, Taipei, and Tianjin
  • Ichiro Soma
  • Miho Saito

Abstract

Several factors are said to be related to color preference: age, sex, and geographical area of residence. Although there have been numerous studies of age and sex differences in color preference, very few have concentrated on geographical regions, especially from a cross-cultural perspective.

Keywords

Color Word Color Chip Color Preference Color Chart Light Violet 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1997

Authors and Affiliations

  • Ichiro Soma
    • 1
  • Miho Saito
    • 1
  1. 1.School of Human SciencesWaseda UniversitySaitamaJapan

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