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A System-Structural View of Relationship Marketing Analysis

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Systems for Sustainability

Abstract

The aim of this paper is to produce a theoretical framework of relationship marketing analysis from a system perspective. Based on the previous work (Beloucif, 1995), it is an attempt to identify the major dimensions of auditor-client relationship.

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© 1997 Springer Science+Business Media New York

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Beloucif, A. (1997). A System-Structural View of Relationship Marketing Analysis. In: Stowell, F.A., Ison, R.L., Armson, R., Holloway, J., Jackson, S., McRobb, S. (eds) Systems for Sustainability. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-0265-8_107

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  • DOI: https://doi.org/10.1007/978-1-4899-0265-8_107

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4899-0267-2

  • Online ISBN: 978-1-4899-0265-8

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