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Too Much of a Good Thing

Why Are There So Many Social Messaging Apps?

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Turning Silicon into Gold
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Abstract

“Text me.”

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Notes

  1. 1.

    www.thinkwithgoogle.com/interactive-report/gen-z-a-look-inside-its-mobile-first-mindset/

  2. 2.

    www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/

  3. 3.

    www.messengerpeople.com/global-messenger-usage-statistics/

  4. 4.

    www.socialmediatoday.com/news/facebook-messenger-by-the-numbers-2019-infographic/553809/

  5. 5.

    www.cnbc.com/2019/02/04/what-is-wechat-china-biggest-messaging-app.html

  6. 6.

    www.clickz.com/qq-the-biggest-digital-platform-youve-never-heard-of/113476/

  7. 7.

    https://mashable.com/article/snap-q2-2019-earnings/

  8. 8.

    www.messengerpeople.com/messaging-apps-brands-viber-messenger/

  9. 9.

    www.businessinsider.com/how-to-use-discord-the-messaging-app-for-gamers-2018-5

  10. 10.

    www.businessofapps.com/data/telegram-statistics/

  11. 11.

    www.statista.com/statistics/946764/number-messaging-services-used-adults-past-month-usa/

  12. 12.

    www.adweek.com/digital/heres-how-messaging-is-positioned-to-dominate-in-2019/

  13. 13.

    Ibid.

  14. 14.

    www.socialmediatoday.com/news/linkedin-rolls-out-new-messaging-tools-to-enhance-on-platform-connection/528235/

  15. 15.

    www.socialmediatoday.com/news/instagram-is-developing-a-separate-messaging-app-called-threads/561797/

  16. 16.

    https://techcrunch.com/2015/11/10/tumblr-rolls-out-instant-messaging-on-both-web-and-mobile/

  17. 17.

    www.adweek.com/digital/heres-how-messaging-is-positioned-to-dominate-in-2019/

  18. 18.

    https://blog.prototypr.io/why-chinas-super-apps-will-never-succeed-in-the-us-64c686c8c5d6

  19. 19.

    www.humblebunny.com/line-japans-favorite-mobile-messenger-app/

  20. 20.

    www.fastcompany.com/3041578/how-japans-line-app-became-a-culture-changing-revenue-generat

  21. 21.

    www.wired.com/2014/02/whatsapp-rules-rest-world/

  22. 22.

    www.wired.com/2014/02/whatsapp-rules-rest-world/

  23. 23.

    https://techcrunch.com/2013/06/13/messaging-apps/

  24. 24.

    https://ark-invest.com/research/social-messaging-apps

  25. 25.

    www.vice.com/en_us/article/zma735/why-do-we-need-so-many-different-messaging-apps

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© 2020 Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng

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Kao, G., Hong, J., Perusse, M., Sheng, W. (2020). Too Much of a Good Thing. In: Turning Silicon into Gold. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-5629-9_17

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