Smart Advertising System

Abstract

Another area where IoT technologies can make a huge impact is the advertising industry. By taking advantage of the integrated tracking solutions available in this field, commercials and advertisements can be more particular and adapted to the public or even to individuals. We can already think of devices that enable such advancements: smartwatches that can suggest fitness products tailored to your habits, or gas stations that display commercials while you fuel your car. Many search engines and social media services collect and sell search and personal data of users to advertisers who are then able to provide a custom advertising experience. Another concrete example is the Amazon Echo device that monitors users’ preferences and can play personalized commercials.