Abstract
Way back in Chapter 1, we talked about the baby pigeon problem, which describes how most branding advice for startups rely on the example of giant companies but don’t provide tangible guidance for those of us who are just starting out.
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© 2020 Patrick Woods
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Woods, P. (2020). Completing Your Canvas. In: The Brand Strategy Canvas. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-5159-1_9
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DOI: https://doi.org/10.1007/978-1-4842-5159-1_9
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Publisher Name: Apress, Berkeley, CA
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Online ISBN: 978-1-4842-5159-1
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