Abstract
With a full picture of the relationship between features and benefits, we come now to the centerpiece of the canvas: the positioning statement. It’s the geographic center of the canvas but the philosophical center of the strategy process as well.
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Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York, NY: McGraw-Hill, 2010.
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Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York, NY: McGraw-Hill, 2010.
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© 2020 Patrick Woods
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Woods, P. (2020). Brand Positioning. In: The Brand Strategy Canvas. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-5159-1_5
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DOI: https://doi.org/10.1007/978-1-4842-5159-1_5
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