Abstract
On a day-to-day level, we can’t assume that people will adopt our ideas or implement our projects—even if they asked for them! They also need to sometimes be reminded that we are there, and that data science is there also, ready to solve their problems. This chapter presents methods to promote your ability to solve people’s problems without going over the top.
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Notes
- 1.
Gary A. Williams and Robert B. Miller, “Change the Way You Persuade,” Harvard Business Review, May 2002, https://hbr.org/2002/05/change-the-way-you-persuade .
- 2.
Jay A. Conger, “The Necessary Art of Persuasion,” Harvard Business Review, May-June 1998, https://hbr.org/1998/05/the-necessary-art-of-persuasion .
- 3.
Hare Krensky, Hype Cycle for Data Science and Machine Learning, 2018, Gartner.
- 4.
Clay Fowler, “Dealing with the hype on social media can be a boon or burden for young athletes,” Daily News, January 31, 2016, www.dailynews.com/2016/01/31/dealing-with-the-hype-on-social-media-can-be-a-boon-or-burden-for-young-athletes/ .
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Michael Lewis, Moneyball (New York: W.W. Norton and Co., 2003), p. 3–13.
- 6.
Eric Siegel, Predictive Analytics (Hoboken, NJ: Wiley, 2016).
- 7.
Joseph Liu, “5 Ways to Build Your Personal Brand At Work,” Forbes, April 30, 2018, www.forbes.com/sites/josephliu/2018/04/30/personal-brand-work/#63d19da87232 .
- 8.
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David H. Maister, Charles H. Green, and Tobert M. Galford, The Trusted Advisor (NY: Touchstone, 2000).
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© 2019 Robert de Graaf
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de Graaf, R. (2019). Data Science Sales Technique. In: Managing Your Data Science Projects. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-4907-9_3
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DOI: https://doi.org/10.1007/978-1-4842-4907-9_3
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