The Importance of Data Visualization in Business Intelligence

Abstract

Data visualization is the process of interpreting data and presenting it in a pictorial or graphical format. Currently, we are living in the era of big data, where data has been described as a raw material for business. The volume of data used in businesses, industries, research organizations, and technological development is massive, and it is rapidly growing every day. The more data we collect and analyze, the more capable we can be in making critical business decisions. However, with the enormous growth of data, it has become harder for businesses to extract crucial information from the available data. That is where the importance of data visualization becomes clear. Data visualization helps people understand the significance of data by summarizing and presenting a huge amount of data in a simple and easy-to-understand format in order to communicate the information clearly and effectively.