Abstract
An often-overlooked fact about design is that most people already know how to do it. If you have sketched out an idea of something that you want to make, whether it’s a toy, a piece of furniture, or an article of clothing, you have designed. At its essence, design is no more than the sketching out of ideas that can be turned into actual objects and systems. From that perspective, anyone who has ever created anything is a designer.
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Notes
- 1.
David Bayles and Ted Orland, Art & Fear (Saint Paul, MN: Image Continuum Press, 1993), p. 29.
- 2.
Alan Klement, “Replacing the User Story with the Job Story,” JTBD.info, https://jtbd.info/replacing-the-user-story-with-the-job-story-af7cdee10c27 , November 12, 2013.
- 3.
Paul Adams, “The Dribbblisation of Design,” Inside Intercom, www.intercom.com/blog/the-dribbblisation-of-design/ , May 21, 2018.
- 4.
Clay Christensen, “Jobs-to-Be-Done—Prof. Clayton Christensen,” YouTube video, www.youtube.com/watch?v=Q63PZR7mG70 , 7:56, posted by Strategsys, May 13, 2017.
- 5.
Cliff Edwards, “Commentary: Sorry, Steve: Here’s Why Apple Stores Won’t Work,” Bloomberg.com, www.bloomberg.com/news/articles/2001-05-20/commentary-sorry-steve-heres-why-apple-stores-wont-work , May 21, 2002.
- 6.
Steve Jobs, “Steve Jobs Introduces the Apple Store (2001),” YouTube video, www.youtube.com/watch%3Fv%3DxLTNfIaL5YI, 4:14, posted by vintagemacmuseum, May 19, 2011.
- 7.
Ibid.
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© 2018 Tony Jing
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Jing, T. (2018). Practice, Tasks, and Experiences. In: Hacking Product Design. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3985-8_3
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DOI: https://doi.org/10.1007/978-1-4842-3985-8_3
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