Abstract
In this chapter, I will provide an overview of; what UX research and usability testing is (and isn’t), the types of data available, how to analyze this data, and examples of how this data is used.
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Gitte Lindgaard, Gary Fernandes, Cathy Dudek, and J. Brown. “Attention web designers: You have 50 milliseconds to make a good first impression!” Behaviour & Information Technology, Volume 25, Issue 2. 2006. Taylor & Francis Online. Pages 115-126. Published online, March 4, 2011. www.tandfonline.com/doi/abs/10.1080/01449290500330448. Accessed December 7, 2017.
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© 2018 W. Craig Tomlin
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Tomlin, W.C. (2018). UX and Usability Testing Data. In: UX Optimization. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3867-7_7
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DOI: https://doi.org/10.1007/978-1-4842-3867-7_7
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