Abstract
Palmolive released a series of TV commercials in 1981 featuring Madge, a spry and chatty manicurist. Each commercial’s concept was simple: a housewife would visit a nail salon, inexplicably stick her hand into a small saucer full of green goo, then be told by Madge that the green goo was Palmolive dishwashing detergent. Surprise! By today’s standards, the commercials were certainly gender-biased, if not borderline sociopathic, as Madge seemed to take great pleasure in telling unsuspecting housewives her trademark phrase: “You’re soaking in it!” Coined by the advertising firm Ted Bates Company, the TV campaign reached legendary status by running continuously for nearly three decades. The campaign showed the power of a catchphrase and demonstrated a fundamental truth: we often do not realize our current circumstance until someone points it out to us.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsNotes
- 1.
Palmolive - “You’re Soaking In It”. YouTube. Accessed June 7, 2018. https://www.youtube.com/watch?v=dzmTtusvjR4 .
- 2.
Norman, Don. “Peter in Conversation with Don Norman About UX & Innovation.” Interview by Peter Merholz. Adaptive Path. December 13, 2007. Accessed June 7, 2018. http://adaptivepath.org/ideas/e000862/ .
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 Edward Stull
About this chapter
Cite this chapter
Stull, E. (2018). UX Is Unavoidable. In: UX Fundamentals for Non-UX Professionals. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3811-0_1
Download citation
DOI: https://doi.org/10.1007/978-1-4842-3811-0_1
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-3810-3
Online ISBN: 978-1-4842-3811-0
eBook Packages: Professional and Applied ComputingApress Access BooksProfessional and Applied Computing (R0)