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Selling Community to Your Company

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Abstract

Convincing the stakeholders at your company that Developer Relations is not only valuable but worth investing in will simultaneously be your biggest struggle and most rewarding victory. It’s not a “one and done” situation; you’ll need to continue proving the value and impact of community building and Developer Relations.

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Notes

  1. 1.

    See www.projectsmart.co.uk/raci-matrix.php for more information.

  2. 2.

    Heath, Dan, and Chip Heath. “Chapter 4: Point to the Destination. p 93.” Switch: How to Change Things When Change Is Hard, Random House US, 2010.

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© 2018 Mary Thengvall

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Thengvall, M. (2018). Selling Community to Your Company. In: The Business Value of Developer Relations. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3748-9_2

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