Abstract
The Banking Industry is one of the fundamental pillars of modern day’s business. The banking sector, due to the shear nature of the industry, has always had access to vast amounts of credible consumer data. In addition to this, there are two other factors that have played a significant role in this industry being the forerunner in implementing data analytics.
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© 2018 Deepti Gupta
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Gupta, D. (2018). Banking Case Study. In: Applied Analytics through Case Studies Using SAS and R. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3525-6_2
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DOI: https://doi.org/10.1007/978-1-4842-3525-6_2
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-3524-9
Online ISBN: 978-1-4842-3525-6
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