Abstract
After a decision problem has been properly framed with well-designed decision strategies, it’s time to evaluate the strategies on their potential ability to create value. You must not, however, use the wrong kind of evaluation method to avoid the more difficult effort of uncertainty analysis. Do so at your own peril.
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D. Hubbard, The Failure of Risk Management: Why It’s Broken and How to Fix It (Hoboken, NJ: Wiley, 2009, pp. 237–238); D. Hubbard and D. Evans, “Problems with Scoring Methods and Ordinal Scales in Risk Assessment.” IBM Journal of Research and Development 54(3), 2010, pp. 2:1–2:10.
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© 2018 Robert D. Brown III
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Brown III, R.D. (2018). What Comes Next. In: Business Case Analysis with R. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3495-2_9
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DOI: https://doi.org/10.1007/978-1-4842-3495-2_9
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