Abstract
Analytics is indeed a very broad term. In the digital marketing world, it is as broad of a term as it gets. It becomes even more confusing when we go beyond marketing and start noticing that there are analytics available for any business process. So how can we differentiate analytics when working with social media?
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© 2017 Alex Gonçalves
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Gonçalves, A. (2017). Analytics in Social Media. In: Social Media Analytics Strategy. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3102-9_4
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DOI: https://doi.org/10.1007/978-1-4842-3102-9_4
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-3101-2
Online ISBN: 978-1-4842-3102-9
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