Abstract
Tactics come into play when it is time to put strategy into practice. Depending on how detailed is the strategy, the tactical level has more or less room to explore and create.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2017 Alex Gonçalves
About this chapter
Cite this chapter
Gonçalves, A. (2017). Tactics. In: Social Media Analytics Strategy. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3102-9_16
Download citation
DOI: https://doi.org/10.1007/978-1-4842-3102-9_16
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-3101-2
Online ISBN: 978-1-4842-3102-9
eBook Packages: Business and ManagementApress Access BooksBusiness and Management (R0)