Abstract
Social media brings a very unique set of data to marketing and business intelligence. It also offers unique ways to access this data. Many of us who come from a creative background, or work with data that exclusively belongs to our company, find that social media analysis is an interesting new field to explore.
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© 2017 Alex Gonçalves
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Gonçalves, A. (2017). Social Media Data. In: Social Media Analytics Strategy. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3102-9_1
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DOI: https://doi.org/10.1007/978-1-4842-3102-9_1
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-3101-2
Online ISBN: 978-1-4842-3102-9
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