Social Media Monitoring and Analytics

  • Todd Kelsey


This chapter looks at the practice of social media monitoring, which is also known as social listening. It’s an important part of social media marketing. We’ll also take a look at social analytics, which can help you see how your social media efforts are going. We’ll explore several related tools and try things out.

Copyright information

© Todd Kelsey 2017

Authors and Affiliations

  • Todd Kelsey
    • 1
  1. 1.WheatonUSA

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