Abstract
This chapter looks at a couple easy ways to make your ads more competitive. You can do this by adding extra links and information to the ads, through ad extensions. There are a variety of extensions you can use; we’ll look at a couple that I’ve found helpful to get started: site links and callouts.
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© 2017 Todd Kelsey
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Kelsey, T. (2017). Ad Extensions. In: Introduction to Search Engine Marketing and AdWords. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2848-7_7
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DOI: https://doi.org/10.1007/978-1-4842-2848-7_7
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2847-0
Online ISBN: 978-1-4842-2848-7
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