Abstract
This chapter takes a closer look at planning and launching a simple ad campaign, and reviews some of the related options in AdWords.
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© 2017 Todd Kelsey
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Kelsey, T. (2017). Launching a Campaign. In: Introduction to Search Engine Marketing and AdWords. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2848-7_3
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DOI: https://doi.org/10.1007/978-1-4842-2848-7_3
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2847-0
Online ISBN: 978-1-4842-2848-7
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