Behavioral Modification



Just like gamification, the term behavioral modification can get negative reactions. It can be associated with animal training, and it can be associated with B. F. Skinner (the father of behaviorism), who has the unfortunate and unfounded reputation for having raised his daughter in a so-called Skinner box to perform conditioning experiments. This is entirely untrue, but the urban legend remains. It is also difficult to use the term behavioral modification with the people you want to train. Phrases using some variation of “change your behavior” have connotations related to parenting, so it is usually best to avoid those phrases altogether. Something like “changing your habits” is a much easier phrase to use, with fewer negative connotations. However, in this chapter, I will use the term behavior so that the wording aligns with the various sources being cited.


Positive Reinforcement Behavioral Modification Negative Reinforcement Undesired Behavior Security Personnel 
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Copyright information

© Jordan Schroeder 2017

Authors and Affiliations

  1. 1.EdinburghUK

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