Abstract
After many months of discussion, I was sitting with the senior vice president of e-commerce at the New York offices of one of the world’s largest consumer packaged goods (CPG) companies. The goal of the meeting was to figure out whether our platform (called the Master Catalog) would meet their needs for a product information management (PIM) system. Their images, videos, product descriptions, and other brand content files were spread across local hard drives, Google Drive, file servers, and legacy content management systems. It was everywhere—and nowhere.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2017 David Feinleib
About this chapter
Cite this chapter
Feinleib, D. (2017). Activate Your Brand Content. In: Bricks to Clicks. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2805-0_5
Download citation
DOI: https://doi.org/10.1007/978-1-4842-2805-0_5
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2804-3
Online ISBN: 978-1-4842-2805-0
eBook Packages: Business and ManagementBusiness and Management (R0)Apress Access Books