Confront the New Path to Purchase

  • David Feinleib


In 2016, using the Content Analytics platform, bricks-to-clicks supplier Mattel had their single best year ever on They increased their shipments to 39 percent year over year. That was more than five times better than the industry average of 7 percent predicted by research firm NPD. As Mattel put it, “We’ve never seen numbers like this before.”


Content Quality Shopping Experience Content Health Inventory Management System Brand Integrity 
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Copyright information

© David Feinleib 2017

Authors and Affiliations

  • David Feinleib
    • 1
  1. 1.San FranciscoUSA

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