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First Insight, Then Action

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Abstract

One afternoon in late 2015 I was visiting with some executives from a large consumer packaged goods (CPG) company at their office about 20 minutes down the road from Walmart’s corporate headquarters in Bentonville, Arkansas. This company had become one of our early brand clients in the spring of that year, using our product to help reduce their out-of-stock rates on Walmart.com.

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Notes

  1. 1.

    https://www.sba.gov/blogs/how-minimum-advertised-pricing-impacts-your-retail-or-online-stores-marketing-efforts

  2. 2.

    https://www.internetretailer.com/2016/03/11/more-online-shoppers-read-reviews-buying

  3. 3.

    https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study

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© 2017 David Feinleib

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Feinleib, D. (2017). First Insight, Then Action. In: Bricks to Clicks. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2805-0_3

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