Abstract
The process of testing two different versions of a web page (A and B)to determine which one converts better. Retailers often A/B test different page layouts; suppliers and retailers A/B test different images and product descriptions.
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© 2017 David Feinleib
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Feinleib, D. (2017). Glossary. In: Bricks to Clicks. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2805-0_10
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DOI: https://doi.org/10.1007/978-1-4842-2805-0_10
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Publisher Name: Apress, Berkeley, CA
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