The whole point of this book is to help you approach your work in a way that will result in real breakthrough experiences. In practice, leaping forward is a bit harder than you’d think. First, considering yourself visionary and predicting exactly how things will unfold is fun, but far from reliable. Next, when looking around to see what you can copy from current competitors, remember that it isn’t going to get you anywhere in the marketplace. And finally, contrary to the myth, deeply analyzing the past is not the best way to predict leaps into the future.