Abstract
In the last chapter, you saw that as we get closer to actually downloading your app or joining your site, you should dispel our concerns about granting you our attention as much or more than you demonstrate the benefits of your content. In the moment of truth, stop plugging your work and start plugging its holes. This will win you more active users than if you pretend the holes don't exist.
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© 2017 David C. Evans
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Evans, D.C. (2017). Routes to Persuasion. In: Bottlenecks. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2580-6_18
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DOI: https://doi.org/10.1007/978-1-4842-2580-6_18
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2579-0
Online ISBN: 978-1-4842-2580-6
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