Needs

Abstract

In the last two chapters, you saw how you'll get nowhere with your business if you offer karaoke to introverts or genealogy to teens. You have to match your digital ads and apps to our personalities and life stages or you won’t survive the bottlenecks of disposition. Sure, you could instead shotgun out your work to the population as a whole, but it is guaranteed that in doing so you'll waste more time and money than competitors that engage in better disposition matching.