Business Intelligence for Everybody

  • Albert Nogués
  • Juan Valladares
Chapter

Abstract

When some years ago we were offered to join to our first Business Intelligence project, we thought that something in the term was redundant because at the end of the day, doing Business requires Intelligence. This is the truth, especially if you pretend to do your business correctly, because profitable business cannot be performed without intelligence.

Keywords

Lookup Table Business Intelligence Indirect Benefit Sales Representative Customer Segmentation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Albert Nogués and Juan Valladares 2017

Authors and Affiliations

  • Albert Nogués
    • 1
  • Juan Valladares
    • 1
  1. 1.BarcelonaSpain

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