Growth via Building or Acquiring New Products

  • Peter S. Cohan


In Chapter 1, we introduced the concept of S-curves. If a company finds itself too dependent on a downward sloping S-Curve, its hope for resuming growth depends on getting itself onto a new S-Curve that is just beginning to slope upwards. To accomplish that aim, companies can either build or acquire new products.


Large Company Small Company Cable Network Revenue Growth Combine Company 
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Copyright information

© Peter S. Cohan 2017

Authors and Affiliations

  • Peter S. Cohan
    • 1
  1. 1.MarlboroughUSA

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