Abstract
The most obvious place for many companies to look for growth is to sell more to the customers who have already bought their products. The problem with trying to sell more to people who already buy your product is that they might turn you down for several reasons:
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© 2017 Peter S. Cohan
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Cohan, P.S. (2017). Growth via New or Current Customers. In: Disciplined Growth Strategies. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2448-9_2
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DOI: https://doi.org/10.1007/978-1-4842-2448-9_2
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2447-2
Online ISBN: 978-1-4842-2448-9
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