Programming the Customer Journey

  • Phil Wicklund
  • Jason Wilkerson


Up until this point in the book you have been growing as a Sitecore Developer. However, in this chapter you'll start to learn how to be an Experience Developer. There is a subtle nuance between the two; the first is focused on building web sites, whereas the second, while good at the first, is also concerned with building great user experiences. These experiences are heavily reliant on and driven by deep analytics, personalization, automation, and business objectives.


Custom Action Failure Event Personalization Rule Experience Developer Content Editor 
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Copyright information

© Phil Wicklund and Jason Wilkerson 2016

Authors and Affiliations

  • Phil Wicklund
    • 1
  • Jason Wilkerson
    • 2
  1. 1.MinneapolisUSA
  2. 2.MinnetristaUSA

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