Data Science pp 199-206 | Cite as

Understanding Story Structure

  • Doug Rose


Storytelling is not just a short description of something that happened. If you tell someone that you went to the grocery store to buy a gallon of milk, you’re not telling a story. Stories have a complex and consistent structure. There needs to be a conflict and plot. In this chapter, we’ll talk about the elements of a typical story. You can use these elements to weave together something that will capture your audience’s imagination. It’s not enough to describe the data. A complex data science story has to show why the insights matter. You’ll also find that a lot of your data science stories will follow similar plots. When you see these patterns, you can structure your story in a way that will help your audience extract meaning from your team’s insights.


Data Science Credit Card Research Lead Story Structure Typical Story 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Doug Rose 2016

Authors and Affiliations

  • Doug Rose
    • 1
  1. 1.AtlantaUSA

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