Exporting pp 441-450 | Cite as

In Pursuit of Exceptional Export Service

Strategies for Success
  • Laurel J. Delaney


The relationship between you and your overseas customer shouldn’t end when a sale is made. If anything, it requires even more attention. Once you’ve completed the initial export transaction, you must expect to provide a broad spectrum of “free” or “value-add” services in order to encourage repeat business. It’s the kind of follow-up I refer to as the “care and feeding” of customers and suppliers, which is done to keep them coming back, the premise of this chapter.


Customer Service Export Service Mother Ship Social Media Channel Good Customer Service 
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Copyright information

© Laurel J. Delaney  2016

Authors and Affiliations

  • Laurel J. Delaney
    • 1
  1. 1.Ste LLChicagoUSA

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