Why the meteoric rise of the importance of web translation? Because the majority of the world’s population does not speak English. In fact, less than a third of the current Internet user base speaks English as a global language and this percentage, according to Yunker, will only decrease as the next billion Internet users come online over the next several years. If English is your language, as it is mine, you’re out of luck if trying to make, as Yunker puts it, “a good first impression” on the vast majority of international people. Globalizing your Web site offers an enormous revenue opportunity for your business.