Exporting pp 227-237 | Cite as

Preparing and Adapting Your Product for the Export Marketplace

  • Laurel J. Delaney


Many business owners believe it is only packaging that has to be adapted in the overseas marketplace. That’s a mistake. Adapting your product to meet the needs of an overseas market is a considerable undertaking and will likely require a substantial investment of time and money.


Foreign Market Wall Street Journal Chinese Market Brand Extension Chinese Consumer 
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Copyright information

© Laurel J. Delaney  2016

Authors and Affiliations

  • Laurel J. Delaney
    • 1
  1. 1.Ste LLChicagoUSA

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