Abstract
Many business owners believe it is only packaging that has to be adapted in the overseas marketplace. That’s a mistake. Adapting your product to meet the needs of an overseas market is a considerable undertaking and will likely require a substantial investment of time and money.
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© 2016 Laurel J. Delaney
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Delaney, L.J. (2016). Preparing and Adapting Your Product for the Export Marketplace. In: Exporting. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2193-8_13
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DOI: https://doi.org/10.1007/978-1-4842-2193-8_13
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2192-1
Online ISBN: 978-1-4842-2193-8
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