Exporting pp 227-237 | Cite as

Preparing and Adapting Your Product for the Export Marketplace

  • Laurel J. Delaney
Chapter

Abstract

Many business owners believe it is only packaging that has to be adapted in the overseas marketplace. That’s a mistake. Adapting your product to meet the needs of an overseas market is a considerable undertaking and will likely require a substantial investment of time and money.

Keywords

Foreign Market Wall Street Journal Chinese Market Brand Extension Chinese Consumer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Laurel J. Delaney  2016

Authors and Affiliations

  • Laurel J. Delaney
    • 1
  1. 1.Ste LLChicagoUSA

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