The Value of the Soak

Let your mind stumble and strike out in random directions
  • Michael Lopp


In 2006, I gave a presentation at the South by Southwest conference in Austin, Texas. My pitch was this: in creating a startup, you’re going to be faced with a thousand seemingly inconsequential decisions. Tucked among those thousands of decisions are five decisions that actually matter. These decisions will change the face of your company. What I didn’t say was that I believe it’s next to impossible to figure out which decisions matter and which ones do not.


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Copyright information

© Michael Lopp 2016

Authors and Affiliations

  • Michael Lopp
    • 1
  1. 1.Los GatosUSA

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