Where do all those crazy ideas come from?
  • Eleazar Hernández


You’ve got the creative brief that outlines the parameters of the job. You’ve done some preliminary research to help wrap your head around your assignment, and you’ve checked out what other people have done on the subject. Now after all of this information gathering, you’ve got lots of random thoughts and ideas rolling around in your head. Slowly, your brain begins to make connections. You’re out getting your 3:00 p.m. wake-me-up coffee and the shape of the foam on your skinny vanilla latte inspires a visual treatment. You’re eating lunch with coworkers at a local bistro and hear a song that makes you think of headlines. The initial information has been processed in your mind and is being transformed into different forms. Images begin to form. Words and messaging come together. It’s time to brainstorm.


Creative Thinking Safe Place Graphic Designer Ground Rule Walk Away 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Eleazar Hernández 2017

Authors and Affiliations

  • Eleazar Hernández
    • 1
  1. 1.San AntonioUSA

Personalised recommendations