You’ve got the creative brief that outlines the parameters of the job. You’ve done some preliminary research to help wrap your head around your assignment, and you’ve checked out what other people have done on the subject. Now after all of this information gathering, you’ve got lots of random thoughts and ideas rolling around in your head. Slowly, your brain begins to make connections. You’re out getting your 3:00 p.m. wake-me-up coffee and the shape of the foam on your skinny vanilla latte inspires a visual treatment. You’re eating lunch with coworkers at a local bistro and hear a song that makes you think of headlines. The initial information has been processed in your mind and is being transformed into different forms. Images begin to form. Words and messaging come together. It’s time to brainstorm.